{"title":"Electimuss","description":"\u003cdiv class=\"wb-brand-intro\"\u003e\n\u003cp class=\"wb-brand-intro__lead\"\u003eBritish perfumery with an opulent character.\u003c\/p\u003e\n\u003cdetails class=\"wb-brand-story\"\u003e\u003csummary\u003eDiscover the story\u003c\/summary\u003e\u003cdiv class=\"wb-brand-story__content\"\u003e\n\u003cp\u003eFounded in London in 2015, Electimuss is a high-performing niche perfumery house inspired by architecture, mythology, and the pursuit of sensory excellence in Ancient Rome. Its name derives from the Latin electimuss, which literally translates to \"choose the best\".\u003c\/p\u003e\n\u003cp\u003eThe brand’s standout quality lies in the potency and quality of its perfume concentrations (typically Extrait de Parfum between 25% and 30%). The house uses rare resins, exotic woods, sustainably sourced spices, and floral absolutes processed using clean distillation techniques to create fragrances with exceptional sillage and skin longevity that are atypical in today’s market.\u003c\/p\u003e\n\u003cp\u003eIts packaging design pays homage to Roman engineering: heavy sculpted glass bottles are topped with metal stoppers and engraved metal shields featuring architectural motifs that evoke column capitals and palace mosaics from the Roman Empire, highlighting the solidity of its materials.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e","products":[],"url":"https:\/\/winabrand.com\/en\/collections\/electimuss.oembed","provider":"WINABRAND","version":"1.0","type":"link"}