{"title":"Jordan","description":"\u003cdiv class=\"wb-brand-intro\"\u003e\n\u003cp class=\"wb-brand-intro__lead\"\u003eBasketball, sneakers, and one of the biggest icons in sports culture.\u003c\/p\u003e\n\u003cdetails class=\"wb-brand-story\"\u003e\u003csummary\u003eDiscover the story\u003c\/summary\u003e\u003cdiv class=\"wb-brand-story__content\"\u003e\n\u003cp\u003eThe story of Jordan began with the collaboration between Nike and Michael Jordan in 1984, before the commercial launch of the first Air Jordans in 1985.\u003c\/p\u003e\n\u003cp\u003eThe combination of athletic performance, design, and Jordan's image transformed a basketball shoe into a cultural phenomenon that transcended the courts.\u003c\/p\u003e\n\u003cp\u003eJordan Brand later established itself as a standalone division with its own identity, expanding the Jumpman to sneakers, apparel, and collaborations that remain a central part of global footwear culture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e","products":[],"url":"https:\/\/winabrand.com\/en\/collections\/jordan.oembed","provider":"WINABRAND","version":"1.0","type":"link"}