{"title":"Lacoste","description":"\u003cdiv class=\"wb-brand-intro\"\u003e\n\u003cp class=\"wb-brand-intro__lead\"\u003eFrench tennis, polo shirt, and a crocodile turned into an icon.\u003c\/p\u003e\n\u003cdetails class=\"wb-brand-story\"\u003e\u003csummary\u003eDiscover the story\u003c\/summary\u003e\u003cdiv class=\"wb-brand-story__content\"\u003e\n\u003cp\u003eLacoste was founded in France in 1933 by tennis player René Lacoste and businessman André Gillier. The brand launched around a more comfortable, functional tennis shirt than the formal wear used on courts back then.\u003c\/p\u003e\n\u003cp\u003eThe piqué polo shirt and embroidered crocodile became global symbols of a new link between sport and style.\u003c\/p\u003e\n\u003cp\u003eFrom that starting point, Lacoste has developed fashion, footwear and accessories, maintaining a recognizable preppy and sporty aesthetic across generations.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e","products":[],"url":"https:\/\/winabrand.com\/en\/collections\/lacoste.oembed","provider":"WINABRAND","version":"1.0","type":"link"}