{"title":"UGG","description":"\u003cdiv class=\"wb-brand-intro\"\u003e\n\u003cp class=\"wb-brand-intro__lead\"\u003eSheepskin, comfort, and a global Californian icon.\u003c\/p\u003e\n\u003cdetails class=\"wb-brand-story\"\u003e\u003csummary\u003eDiscover the story\u003c\/summary\u003e\u003cdiv class=\"wb-brand-story__content\"\u003e\n\u003cp\u003eUGG was founded in California in 1978 by Australian surfer Brian Smith, who introduced the popular Australian sheepskin boots to the U.S. market.\u003c\/p\u003e\n\u003cp\u003eThe combination of suede exterior and wool lining turned the product into an item initially associated with surf culture, and later with international casual fashion.\u003c\/p\u003e\n\u003cp\u003eThe Classic Boot became a global icon, and the brand has since expanded its offering to include sneakers, sandals, apparel, and accessories.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e","products":[],"url":"https:\/\/winabrand.com\/en\/collections\/ugg.oembed","provider":"WINABRAND","version":"1.0","type":"link"}