Dior
High fashion, accessories, and French luxury heritage.
Discover the story
Founded in Paris in 1946 by designer Christian Dior with financial backing from textile magnate Marcel Boussac, the House of Dior radically transformed international fashion after World War II. In February 1947, the designer presented his first haute couture collection, dubbed the revolutionary New Look by the American press.
Dior’s structural contribution to fashion was the redefinition of the feminine silhouette through extremely cinched waists, soft shoulders, and flared skirts crafted from dozens of meters of tulle and silk fabric. This concept restored opulence and textile architecture to Parisian haute couture during an era defined by post-war austerity.
Among its historic creations is the Lady Dior handbag (launched in 1995 and renamed in honor of Princess Diana of Wales, who made it her inseparable accessory), distinguished by its Cannage stitching pattern—a geometric quilted design directly inspired by the Napoleon III-style rattan chairs that Christian Dior used to seat guests at his runway shows.
