Hugo Boss

HUGO BOSS was founded in Metzingen, Germany, in 1924 by Hugo Ferdinand Boss. Over the decades, the company evolved into an international fashion and lifestyle group.

The BOSS brand was developed in the early 1970s around high-quality men's collections and was registered as a trademark in 1977.

Today, the BOSS universe encompasses fashion, footwear, accessories, and licensed watchmaking, with a contemporary approach that combines clean design, tailoring, and urban style.