Love Moschino
Italian fashion and accessories with a graphic, laid-back vibe.
Discover the story
Launched in 2008 as an evolution of the Moschino Jeans line founded by Franco Moschino in Milan in 1986, Love Moschino is the ready-to-wear and accessories label that channels the pop, ironic, youthful spirit of its parent Italian fashion house Moschino.
Love Moschino’s core conceptual difference lies in demystifying conventional luxury fashion. Through a bold graphic language that uses contemporary prints, oversized red hearts, maxi typography, and gold-toned hardware, the brand transforms everyday clothing pieces into playful, casual staples.
Unlike traditional haute couture lines, Love Moschino combines approachable garment construction with details like faux leather appliqués, padded patches, and embossed finishes, targeted at urban shoppers seeking Italian design with an unmistakable pop aesthetic.