Aries
London streetwear, subcultures, and artistic spirit production.
Discover the story
Aries was founded in London in 2012 by Sofia Prantera and Fergus Purcell, two creatives with a long-standing connection to British graphic culture and streetwear.
The brand blends references to skate, punk, rave, art, and classic design, using graphics, garment treatments, and Italian manufacturing across most of its collections.
Its identity sits between luxury fashion and subculture, with an international community drawn to pieces that retain an independent, experimental aesthetic.