Cartier
Icons of luxury watchmaking and fine jewelry.
Discover the story
Founded in Paris in 1847 by Louis-François Cartier at Rue Montorgueil, Cartier is one of the most prestigious and influential luxury fine jewelry and watchmaking houses in the world. The brand gained international renown under the leadership of its grandsons, becoming the official supplier to royal courts, which is why King Edward VII of England famously dubbed it "the jeweler of kings and the king of jewelers."
Cartier has marked decisive milestones in the history of luxury accessory design. In 1904, it created the Santos, widely considered the first men's wristwatch in history, designed at the request of Brazilian aviator Alberto Santos-Dumont so he could check the time without letting go of his aircraft's controls. Additionally, the house pioneered the use of platinum in fine jewelry in the late 19th century to enhance the sparkle of diamonds without any color interference.
Among its iconic industrial design creations are the Love bracelet (1969), which requires a special gold screwdriver to fasten to the wearer's wrist, symbolizing a permanent commitment, and the Trinity ring (1924), interwoven with three different-colored golds (yellow, white, and rose) representing fidelity, friendship, and love.