Diane von Furstenberg
New York women's fashion and the iconic wrap dress.
Discover the story
Diane von Furstenberg founded her brand in 1972 with a vision of women’s fashion tied to independence, movement, and ease of wear.
In 1974, she introduced the wrap dress, the jersey wrap dress that quickly became a brand icon; by 1976, over one million units had been sold.
Prints, fluid fabrics, and easy-to-wear silhouettes continue to articulate an identity where femininity, functionality, and freedom of movement matter more than rigidity.