Etro
Italian textiles, paisley, and a wanderlust-driven sensibility.
Discover the story
Etro was founded in Milan in 1968 by Gerolamo Etro as a textile company specializing in high-quality fabrics.
Research into color, printing, and materials led the brand to adopt the paisley motif as one of its core design signatures, reinterpreting it in countless ways across clothing and accessories.
Its aesthetic blends cultural references, craftsmanship, tailoring, and a sophisticated bohemian vision that turns print design into a true brand language.