Jordan

The story of Jordan began with the collaboration between Nike and Michael Jordan in 1984, before the commercial launch of the first Air Jordans in 1985.

The combination of athletic performance, design, and Jordan's image transformed a basketball shoe into a cultural phenomenon that transcended the courts.

Jordan Brand later established itself as a standalone division with its own identity, expanding the Jumpman to sneakers, apparel, and collaborations that remain a central part of global footwear culture.