Maison Kitsuné
Parisian fashion, Japanese culture, and a cross-disciplinary creative spirit.
Discover the story
Maison Kitsuné was founded in Paris in 2002 by Gildas Loaëc and Masaya Kuroki as a project that united fashion and music.
Its name uses the Japanese word kitsune, meaning fox, an animal associated with the ability to shapeshift that encapsulates the brand's hybrid nature.
Preppy clothing, sweatshirts, knitwear, and accessories coexist alongside the Kitsuné Musique record label and a graphic identity in which the fox is reimagined in multiple ways.