Max Mara
Italian coats, industrial precision, and timeless elegance.
Discover the story
Max Mara was founded in Reggio Emilia in 1951 by Achille Maramotti, with the idea of applying modern industrial methods to high-quality women’s clothing.
The coat became the house’s core specialty, combining luxurious fabrics, precise tailoring, and a production process capable of maintaining consistency at scale.
Styles like the 101801 embody a philosophy rooted in longevity: understated, functional garments designed to remain a staple in wardrobes long after a single season.