Max Mara The Cube
Modular outerwear, innovation, and functional design.
Discover the story
Max Mara The Cube was launched in 2008 as an integrated system of outerwear and accessories focused specifically on the quilted jacket. This project brought Max Mara's outerwear tradition into a more technical, modular, and adaptable space.
The collection combines lightweight, reversible, or transformable pieces with accessories that allow you to modify their use and appearance. Its design approach was recognized in exhibitions dedicated to fashion and technology at institutions such as the State Museums of Berlin and the Fashion Institute of Technology in New York.
The Cube has also incorporated innovations such as CAMELUXE, a padding made through the upcycling of surplus materials from camel hair coat production, combined with recycled fibers. This line represents the most functional and innovative side of the Max Mara universe.