Missoni

Ottavio and Rosita Missoni founded the fashion house in 1953 in Italy, where they developed a new way of approaching knitwear using color, geometry, and textile techniques.

Zigzags, waves, stripes, and color blends became an instantly recognizable visual language, proving that knitting could take a central place within luxury fashion.

The brand retains this family heritage in apparel and accessories, where texture and color act almost like a graphic signature.