Miu Miu
The most free-spirited, intellectual, and playful side of Miuccia Prada.
Discover the story
Miuccia Prada launched Miu Miu in 1993, taking its name from her own family nickname.
The brand was born as a space for greater creative freedom compared to Prada's rigorous standards, and developed an aesthetic that blends naivety, rebelliousness, retro references, and deliberately unexpected proportions.
Ballet flats, miniskirts, handbags, and garments with a strong stylistic focus have made Miu Miu one of the most influential brands in contemporary youth fashion.