Moncler Genius
Creative collaboration and a new luxury culture.
Discover the story
Moncler Genius was launched in 2018 under the direction of Remo Ruffini as a new way to expand the Moncler universe through collaborations with various creators. The project replaced the logic of a single seasonal vision with multiple interpretations of the brand's identity.
In its early stages, designers with vastly different design languages participated, reinterpreting the down jacket, outerwear, and Moncler’s technical codes through successive launches and capsule collections. Over time, Moncler Genius expanded its reach beyond fashion and incorporated figures from music, art, entertainment, and other creative disciplines.
Moncler Genius operates as both a cultural and commercial platform. Its value lies in allowing a historic identity tied to the mountains to continuously engage with new aesthetics, technologies, and communities.