Moschino
Italian irony, pop culture, and fashion that approaches fashion with a playful sense of humor.
Discover the story
Franco Moschino founded his fashion house in Milan in 1983 after working as an illustrator and designer.
From the very beginning, he used slogans, symbols, trompe-l’œil, and references to consumer brands to humorously question the codes of luxury and the industry itself.
Hearts, gold chains, bold colors, and graphic messages have kept Moschino as one of the most recognizable Italian fashion brands, thanks to its ability to blend provocation and fun.