Swarovski

Swarovski was founded in 1895 with Daniel Swarovski’s vision, whose precision-cutting technology transformed how crystal is produced and used. The company set up its production in Wattens, Austria.

Its mastery of cutting, coatings, and light effects turned crystal into a staple resource for jewelry, fashion, and design, and also spurred collaborations with major creators throughout the 20th century.

Today, jewelry, accessories, and decorative items retain an identity based on precision, brilliance, and experimentation with light: crystal as both a technical material and an expressive element.