Ted Baker
Contemporary British tailoring with humor and attention to detail.
Discover the story
Ted Baker was founded in Glasgow in 1988 as a specialist shop for men's shirts.
The brand grew through a combination of tailoring, prints, color, and small unexpected details, developing a more playful British identity than classic formality.
Fashion, accessories, and footwear later expanded its universe, maintaining a mix of urban elegance, graphic design, and a signature sense of humor.