The Row
Minimalism and quiet luxury.
Discover the story
Founded in New York in 2006 by sisters Mary-Kate and Ashley Olsen, The Row is a luxury fashion house characterized by an ultra-minimalist approach, exceptional quality fabrics, and impeccable precision tailoring. Its name pays homage to Savile Row, the famous London street renowned for bespoke tailoring.
The Row's defining hallmark is the rejection of visible branding, logos, and fleeting fashion trends. The brand centers its collection on proportion, fit, and the luxurious feel of exceptional fabrics (including double-faced cashmere, heavy silk, and vegetable-tanned calfskin).
Despite its origins tied to high-profile media personalities, The Row has solidified its status as an undisputed international benchmark of "quiet luxury", earning multiple Womenswear and Accessories Designer of the Year awards from the Council of Fashion Designers of America (CFDA).