Tory Burch
New York lifestyle, color, and contemporary American elegance.
Discover the story
Tory Burch founded her brand in New York in 2004 and opened her first boutique in Manhattan that same year.
The brand combined preppy, bohemian, and athletic references with a strong graphic identity, achieving rapid international expansion.
The Double T logo and products like the Reva ballet flat helped solidify an accessible luxury offering focused on fashion, bags, shoes, and accessories.