UGG
Sheepskin, comfort, and a global Californian icon.
Discover the story
UGG was founded in California in 1978 by Australian surfer Brian Smith, who introduced the popular Australian sheepskin boots to the U.S. market.
The combination of suede exterior and wool lining turned the product into an item initially associated with surf culture, and later with international casual fashion.
The Classic Boot became a global icon, and the brand has since expanded its offering to include sneakers, sandals, apparel, and accessories.